Capstone

Capstone: Growing Through Experience

As my time at Shepherd is coming to a close, I am nervous but excited about the next chapter in my life. Shepherd University has provided me a great many experiences in these past four years, but none more important than that which I can carry into the professional world. This Capstone is the culmination… Continue reading Capstone: Growing Through Experience

Capstone

Capstone: Finding the Strength

It’s no secret that developing a campaign can be tasking at times. The past few weeks have not been as fruitful in regard to funding as it was initially. At this point my campaign has raised $210 to help homeless women obtain necessary feminine hygiene products. I have been collecting shoe boxes from friends and… Continue reading Capstone: Finding the Strength

Capstone

Capstone: www.gofundme.com/buying-tampons-for-the-homeless

The saying goes, “when one door closes, another one opens.” This rings truer than ever before to me during this first week of classes. Why? Because every plan and backup plan that I had for my Capstone Project fell to pieces! I’m not going to lie, I was in FULL PANIC MODE! The culmination of… Continue reading Capstone: www.gofundme.com/buying-tampons-for-the-homeless

Capstone

Capstone: Social Marketing

What Is Social Marketing To put it simply, social marketing employs traditional marketing strategies in the pursuit of influencing individual and community behaviors for the “greater social good.” This is different from commercial marketing practices where the goal is financial gains. Social marketing aims to make a change of some sort for the betterment of… Continue reading Capstone: Social Marketing

Capstone

Capstone: Cognitive Consistency

During this campaign, one of my main objectives will be persuading the public to adopt new techniques for disposing of medications. One of the persuasion tactics is the cognitive dissonance theory and its connection to cognitive consistency. People like to appear consistent in their attitudes, beliefs, and behaviors, and they will take action to avoid… Continue reading Capstone: Cognitive Consistency